{"id":7128,"date":"2023-06-09T11:15:22","date_gmt":"2023-06-09T14:15:22","guid":{"rendered":"https:\/\/maitebrusman.com.br\/?p=7128"},"modified":"2023-06-09T14:27:44","modified_gmt":"2023-06-09T17:27:44","slug":"sem-formula-magica-empreendedor-cria-metodo-pioneiro-de-marketing-digital-com-base-em-narrativas","status":"publish","type":"post","link":"https:\/\/maitebrusman.com.br\/mb\/sem-formula-magica-empreendedor-cria-metodo-pioneiro-de-marketing-digital-com-base-em-narrativas\/","title":{"rendered":"Sem f\u00f3rmula m\u00e1gica, empreendedor cria m\u00e9todo pioneiro de marketing digital com base em narrativas"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<style id=\"wp_carousel_dynamic_css7134\">#sp-wp-carousel-free-id-7134.sp-wpcp-7134 .wpcp-single-item {border: 1px solid #dddddd;}#sp-wp-carousel-free-id-7134.sp-wpcp-7134 .swiper-button-prev,#sp-wp-carousel-free-id-7134.sp-wpcp-7134 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data-src=\"https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/06\/WhatsApp-Image-2023-05-30-at-11.03.18-768x1153.jpeg\"><\/div>\n\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t<div class=\"wpcp-slide-image\">\n\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy nebotheme-lazyload lazyload\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAwAAAAOWAQMAAABicGeTAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAG1JREFUeNrtwYEAAAAAw6D5Ux\/hAlUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPANW+UAAUXW7GUAAAAASUVORK5CYII=\" alt=\"\u201cEu trabalho com narrativas. Esse m\u00e9todo \u00e9 a uni\u00e3o de quatro artes que eu amo: Cinema, Mitologia, Psicologia Simb\u00f3lica e Marketing. 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O profissional comec\u0327ou a sua carreira com 16 anos, ao criar um aplicativo para ajudar seus amigos a passarem no vestibular, e a partir de enta\u0303o, passou a desenvolver seu trabalho rumo ao marketing digital.<\/p>\n<p>Ao longo da sua experie\u0302ncia lidando com pessoas, falando sobre aprovac\u0327a\u0303o para vestibulandos e autoconhecimento para jovens, como diretor comercial, ele criou uma metodologia pioneira no Brasil, as narrativas.<\/p>\n<p>\u201cEu trabalho com narrativas. Esse me\u0301todo e\u0301 a unia\u0303o de quatro artes que eu amo: Cinema, Mitologia, Psicologia Simbo\u0301lica e Marketing. Essas narrativas te\u0302m o poder de fazer um prestador de servic\u0327o lotar sua agenda e tambe\u0301m atrair uma audie\u0302ncia qualificada atrave\u0301s do Instagram\u201d, conta.<\/p>\n<p>Sua ambic\u0327a\u0303o e\u0301 que o empreendedor consiga transformar momentos importantes em oportunidades de venda de produtos digitais. Para Matheus, apenas quando a pessoa compreende profundamente a forc\u0327a da pro\u0301pria histo\u0301ria, ela consegue se destacar.<\/p>\n<p>\u201cA pessoa me explica seu servic\u0327o, exemplo um psico\u0301logo ou terapeuta, e qual tipo de pu\u0301blico ele trabalha. Com isso, eu crio para ele uma forma de comunicac\u0327a\u0303o aute\u0302ntica e u\u0301nica para ele se comunicar com esse pu\u0301blico que deseja\u201d, explica o especialista.<\/p>\n<p>A conseque\u0302ncia direta e\u0301 chamar atenc\u0327a\u0303o do seu pu\u0301blico, e despertar o desejo em conhecer o seu produto ou servic\u0327o. A partir disso, o prestador de servic\u0327o lota sua agenda, e com o tempo, passa a vender produtos digitais devido a escala do Instagram.<\/p>\n<p>O me\u0301todo e\u0301 inovador e ainda desperta desconfianc\u0327a no mercado. Pore\u0301m, Matheus Ucho\u0302a tem convicc\u0327a\u0303o sobre os resultados da sua metodologia. Ele explica que e\u0301 muito mais que uma fo\u0301rmula pronta, que existe aos montes na internet. Em sua metodologia existe um trabalho personalizado a ser feito com cada cliente que resulta em ganhos de mais de R$10 mil por me\u0302s. Precisa haver atenc\u0327a\u0303o com o cliente para que saiba o que ele quer de verdade.<\/p>\n<p>Um exemplo pra\u0301tico que o especialista da\u0301 sobre o poder das narrativas e\u0301 a u\u0301ltima eleic\u0327a\u0303o presidencial no Brasil. Uma grande confusa\u0303o se instaurou dividindo a populac\u0327a\u0303o em dois lados. Essa divisa\u0303o de opinio\u0303es foi causada simplesmente por uma guerra de narrativas, onde a histo\u0301ria melhor contada ganhou.\u201cGosto de dizer que ou voce\u0302 domina a narrativa, ou voce\u0302 e\u0301 dominado por ela&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Seu projeto e\u0301 levar essa metodologia mundo afora e ser a refere\u0302ncia absoluta no Brasil, e futuramente abrir um estu\u0301dio de cinema e espalhar mundialmente esse conhecimento mundo afora.<\/p>\n<p>Conhe\u00e7a tudo sobre o empreendedorismo de Uchoa em<a href=\"https:\/\/instagram.com\/matheusuchoamf?igshid=ZWQyN2ExYTkwZQ==\" target=\"_blank\" rel=\"noopener\"> @matheusuchoamf<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h6 style=\"text-align: right;\">Nicole B\u00e9k<\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Matheus Ucho\u0302a e\u0301 um empreendedor de Barueri, em Sa\u0303o Paulo, especialista em marketing digital. O profissional comec\u0327ou a sua carreira com 16 anos, ao criar um aplicativo para ajudar seus amigos a passarem no vestibular, e a partir de enta\u0303o, passou a desenvolver seu trabalho rumo ao marketing digital. Ao longo da sua experie\u0302ncia lidando &hellip;<\/p>\n","protected":false},"author":9,"featured_media":7131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"Foto: arquivo pessoal","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[90,111],"tags":[243,189,168,238,586,181],"class_list":["post-7128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homens-de-negocios","category-revista-maite-brusman","tag-brasil","tag-digital","tag-empreendedorismo","tag-especialista","tag-formula","tag-mentoria"],"wps_subtitle":"O m\u00e9todo une o cinema, mitologia, psicologia simb\u00f3lica e marketing e tem o poder de atrair a 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Reda\u00e7\u00e3o Mait\u00ea Brusman","author_link":"https:\/\/maitebrusman.com.br\/mb\/author\/maite-andreoli\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/maitebrusman.com.br\/mb\/category\/coluna-social\/homens-de-negocios\/\" rel=\"category tag\">Homens de Neg\u00f3cios<\/a> <a href=\"https:\/\/maitebrusman.com.br\/mb\/category\/revista-maite-brusman\/\" rel=\"category tag\">Revista Mait\u00ea Brusman<\/a>","rttpg_excerpt":"Matheus Ucho\u0302a e\u0301 um empreendedor de Barueri, em Sa\u0303o Paulo, especialista em marketing digital. O profissional comec\u0327ou a sua carreira com 16 anos, ao criar um aplicativo para ajudar seus amigos a passarem no vestibular, e a partir de enta\u0303o, passou a desenvolver seu trabalho rumo ao marketing digital. Ao longo da sua experie\u0302ncia lidando&hellip;","_links":{"self":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts\/7128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/comments?post=7128"}],"version-history":[{"count":4,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts\/7128\/revisions"}],"predecessor-version":[{"id":7145,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts\/7128\/revisions\/7145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/media\/7131"}],"wp:attachment":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/media?parent=7128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/categories?post=7128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/tags?post=7128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}