Ghislaine Dubrule, fundadora da Tok&Stok, reassumiu a presid\u00eancia da empresa ap\u00f3s seis anos, visando restaurar o modelo de gest\u00e3o original da companhia, conhecido como “back to basics”. Em paralelo, a empresa enfrentava desafios decorrentes da pandemia e problemas de gest\u00e3o, resultando em negocia\u00e7\u00f5es para liquidar um passivo de cerca de R$ 400 milh\u00f5es.<\/p>\n
Em junho, um acordo de R$ 100 milh\u00f5es foi assinado com acionistas, Carlyle e a fam\u00edlia fundadora, enquanto a Tok&Stok passava por reestrutura\u00e7\u00e3o operacional, incluindo o fechamento de lojas e redefini\u00e7\u00e3o de estrat\u00e9gias. O ex-CEO, Roberto Szachnowicz, permanece no conselho de administra\u00e7\u00e3o. Ghislaine Dubrule expressa confian\u00e7a na recupera\u00e7\u00e3o da empresa, destacando o retorno ao foco em produto, design e clientes como chave para manter a lideran\u00e7a no setor de casa e decora\u00e7\u00e3o no Brasil.<\/p>\n
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Ghislaine Dubrule, fundadora da Tok&Stok, reassumiu a presid\u00eancia da empresa ap\u00f3s seis anos, visando restaurar o modelo de gest\u00e3o original da companhia, conhecido como “back to basics”. Em paralelo, a empresa enfrentava desafios decorrentes da pandemia e problemas de gest\u00e3o, resultando em negocia\u00e7\u00f5es para liquidar um passivo de cerca de R$ 400 milh\u00f5es. Em junho, …<\/p>\n","protected":false},"author":30,"featured_media":11774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"Foto: Arquivo Pessoal","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[80,111],"tags":[1473,1474,811,640,1183,1472],"class_list":["post-11662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-social","category-revista-maite-brusman","tag-brasileira","tag-cargo","tag-empresa","tag-presidencia","tag-presidente","tag-trono"],"wps_subtitle":"Ghislaine Dubrule reassume o neg\u00f3cio com o objetivo de retomar o modelo de gest\u00e3o original da companhia","rttpg_featured_image_url":{"full":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"landscape":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"portraits":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"thumbnail":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-150x150.jpeg",150,150,true],"medium":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-238x300.jpeg",238,300,true],"large":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"1536x1536":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"2048x2048":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"ultp_layout_landscape_large":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"ultp_layout_landscape":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-493x570.jpeg",493,570,true],"ultp_layout_portrait":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"ultp_layout_square":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-493x600.jpeg",493,600,true],"yaffo-small-square":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-90x90.jpeg",90,90,true],"yaffo-grid":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-493x420.jpeg",493,420,true],"yaffo-square":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-493x580.jpeg",493,580,true],"yaffo-medium":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"yaffo-content-width":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"woocommerce_thumbnail":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-493x600.jpeg",493,600,true],"woocommerce_single":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"woocommerce_gallery_thumbnail":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-150x150.jpeg",150,150,true],"shop_catalog":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-493x600.jpeg",493,600,true],"shop_single":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18.jpeg",493,622,false],"shop_thumbnail":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-150x150.jpeg",150,150,true],"audioigniter_cover":["https:\/\/maitebrusman.com.br\/mb\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-30-at-04.21.18-493x560.jpeg",493,560,true]},"rttpg_author":{"display_name":"Da Reda\u00e7\u00e3o Mait\u00ea Brusman","author_link":"https:\/\/maitebrusman.com.br\/mb\/author\/natalia-merssalina\/"},"rttpg_comment":0,"rttpg_category":"Coluna Social<\/a> Revista Mait\u00ea Brusman<\/a>","rttpg_excerpt":"Ghislaine Dubrule, fundadora da Tok&Stok, reassumiu a presid\u00eancia da empresa ap\u00f3s seis anos, visando restaurar o modelo de gest\u00e3o original da companhia, conhecido como “back to basics”. Em paralelo, a empresa enfrentava desafios decorrentes da pandemia e problemas de gest\u00e3o, resultando em negocia\u00e7\u00f5es para liquidar um passivo de cerca de R$ 400 milh\u00f5es. Em junho,…","_links":{"self":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts\/11662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/comments?post=11662"}],"version-history":[{"count":4,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts\/11662\/revisions"}],"predecessor-version":[{"id":11786,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/posts\/11662\/revisions\/11786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/media\/11774"}],"wp:attachment":[{"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/media?parent=11662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/categories?post=11662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maitebrusman.com.br\/mb\/wp-json\/wp\/v2\/tags?post=11662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}